UNE PROMO QUI TIENT CHAUD

Be tv fait sa promo de Noël

Pour mettre en avant l’excellente programmation de Be tv pour les fêtes ainsi que la sérieuse promo qui l’accompagne, Air a tricoté une petite campagne très Noël pour son client VOO. En mettant en scène, en print, quelques titres phares de la programmation sous forme de pulls de Noël version Hollywood, et en animant en laine et pour la télé, le flippant Negan, figure emblématique de la 8ème saison de Walking Dead.
Une communication bien de saison, à découvrir par tous ceux qui auront eu la bonne idée de rester bien au chaud devant leur télé cet hiver.

 

Credits:
 

Agency: AIR

Client: VOO

Advertising managers: Nicolas De Preter, Delphine Lenel

ECD: Eric Hollander

CD: Dieter De Ridder

Creatives: Benoit Hilson, Jean-Marc Wachsmann

Graphic designer: Clara Climent

Accounts: Sandra Goffin, Caroline Charles

Film direction: Julien Henry

Film production: Cathy Watt (Be tv)

Film post-production: Mikros

Sound: Bleu Nuit

Photographer: Peter de Mulder

Retouching: Jean-Michel Goumet 

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About air brussels - partner of McCann

Air is the leading independent agency in Belgium, an exclusive partner of McCann Group. Strategic, creative irrespective of the communication channel and results focused, Air intends to give meaning to the lives of brands, their users and its employees. 

Air is committed to being a source of inspiration with a view to a more sustainable world, and an action driver for its employees, clients and partners. On the strength of this commitment, the agency has begun a B Corp certification process. It is already a ‘zero carbon’ company in terms of its own emissions and is able to neutralize the emissions of its clients’ campaign productions, through its proprietary algorithm.

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