Hello, Air Brussels speaking …
Air Brussels has just launched an international campaign on behalf of visit.brussels, the tourism office of Brussels, to reassure foreign tourists on the situation in the city.
Ever since the ‘Brussels lockdown’, the decline in the number of foreign tourists to the Brussels-Capital Region has been significant. This decline has had serious consequences, particularly for all those involved in the tourism business. To reassure tourists and convince them that Brussels is still a destination of choice, visit.brussels and Air today launched the #CallBrussels campaign.
Wondering how life is in Brussels? Just call someone in Brussels.
Who better than the people of Brussels to answer the questions asked by tourists reluctant to travel to Brussels ...
3 telephone booths were installed in the city: one on the Mont des Arts, one on Place Flagey and the third in the now world famous town square of Molenbeek. In this way, passersby will be able to respond honestly to the questions asked by foreign tourists able to call any of the 3 locations on www.call.brussels free of charge. Moreover, they’ll be able to see for themselves the atmosphere in the city through a webcam that will broadcast live images of the different sites.
Agency : Air
Client : visit.brussels
Client contact : Zoé Hutchinson
Executive Creative Director : Eric Hollander
Creative Directors : Dieter de Ridder & Joeri Van Den Broeck
Creatives : Julien Scouze Riviezzo, Sébastien Stronghead Verliefde
Head of Digital Production : Greg Pin
Digital Project Manager : Maxime Van Santen
Account : Daphné De le Vingne
Designer : Maxime Douillet
Producer : Bérengère Lurquin
Press Relations : White - Eveline De Ridder, Arianne Goossens, Wim Lefebure
Media : Initiative Belgium - Christine Jean
Web Development : Globule Bleu
Engineers : Teken & Maak
Phone System : Aircall