Hello, Air Brussels speaking …

Air Brussels has just launched an international campaign on behalf of visit.brussels, the tourism office of Brussels, to reassure foreign tourists on the situation in the city.

Ever since the ‘Brussels lockdown’, the decline in the number of foreign tourists to the Brussels-Capital Region has been significant. This decline has had serious consequences, particularly for all those involved in the tourism business. To reassure tourists and convince them that Brussels is still a destination of choice, visit.brussels and Air today launched the #CallBrussels campaign.

Wondering how life is in Brussels? Just call someone in Brussels.

Who better than the people of Brussels to answer the questions asked by tourists reluctant to travel to Brussels ...

3 telephone booths were installed in the city: one on the Mont des Arts, one on Place Flagey and the third in the now world famous town square of Molenbeek. In this way, passersby will be able to respond honestly to the questions asked by foreign tourists able to call any of the 3 locations on www.call.brussels free of charge. Moreover, they’ll be able to see for themselves the atmosphere in the city through a webcam that will broadcast live images of the different sites.

Credits :

Agency : Air

Client : visit.brussels

Client contact : Zoé Hutchinson

Executive Creative Director : Eric Hollander

Creative Directors : Dieter de Ridder & Joeri Van Den Broeck

Creatives : Julien Scouze Riviezzo, Sébastien Stronghead Verliefde

Head of Digital Production : Greg Pin

Digital Project Manager : Maxime Van Santen

Account : Daphné De le Vingne

Designer : Maxime Douillet

Producer : Bérengère Lurquin

Press Relations : White - Eveline De Ridder, Arianne Goossens, Wim Lefebure

Media : Initiative Belgium - Christine Jean

Web Development : Globule Bleu

Engineers : Teken & Maak

Phone System : Aircall

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About air brussels - partner of McCann

Air is the leading independent agency in Belgium, an exclusive partner of McCann Group. Strategic, creative irrespective of the communication channel and results focused, Air intends to give meaning to the lives of brands, their users and its employees. 

Air is committed to being a source of inspiration with a view to a more sustainable world, and an action driver for its employees, clients and partners. On the strength of this commitment, the agency has begun a B Corp certification process. It is already a ‘zero carbon’ company in terms of its own emissions and is able to neutralize the emissions of its clients’ campaign productions, through its proprietary algorithm.



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