For Disney and Stokke, it's eternally magic.

Stokke is a well-known Norwegian brand that has specialized in the design and manufacture of children’s accessories for more than 50 years. Renowned for exceptional quality, ergonomic design and durability, Stokke is committed to creating products that enhance children’s development and cement family ties.

Famous for its legendary and iconic Tripp Trapp chair to be found in homes around the world, Stokke has teamed up with Disney to develop a special collection in partnership with the AIR agency. The design, visual universe and imagery have been developed in conjunction with Disney teams. The result is a unique collection aimed at a generation of parents steeped in the magic of Disney, who want their little ones to discover this enchantment too.

The design, visual universe, and imagery were developed in collaboration with Disney teams to create a unique collection intended for this generation of parents immersed in the magic of Disney, who want to introduce this enchantment to their little ones.

The theme of the collaboration is nostalgia, both for parents falling back into childhood by rediscovering the magic of Disney for the umpteenth time, and for their children who are discovering it for the first time.

The campaign consists of three films featuring the brand’s three flagship products in everyday moments such as drawing at the dinner table, getting ready for bed and taking a bath. By bringing Mickey to life with Disney animation, these trivial moments have been transformed into magical ones by Stokke and AIR.

In addition to the films, AIR has developed all the imagery for the collection, which will be available at points of sale, e-commerce and out-of-home.

The campaign will be broadcast mainly in the United States and in certain regions of Asia and Europe.



Client : Stokke

Client contacts : Helene Abel Hansen, Marijke Coopmans, Camilla Istre


Agency : AIR Creative Council

Strategic Director : Michelle Defooz

Account Director : Raisa Vanvoorden

Account Executive : Eva Closset

Creative Director : Edouard Coune, Arnaud Bailly

Creatives : Edouard Coune, Arnaud Bailly

Design : Christophe Liekens, Chantal Gillet

Motion Design : Boris Delire, Sander Dufourmont, Julien Prince


TV Producer : Bérengère Lurquin


Production Company : HAMLET Brussels

Director : Sebastian Petretti 

Executive Producers : Ruben Goots, Jason Felstead, Mathias Kerner

Producer : Jeroen Berx

Director of Photography :  Kamiel Doens


Editor : Robin De Praetere (Editorial Co : Frames)

Color Grader : François Dubois

Image Post-Production company : Frames

VFX Supervisor : Annelies Carnoy, Wout Tengrootenhuysen

Sound Post-Production company : Studio Henri

Sound Designer : Mathieu Savenay

Photographer KV : Britt Guns

Photographer Products : Filip Vanzieleghem

Website preview
Discover the Disney | Stokke® Collection
Disney | Stokke® - A magical collection for Tripp Trapp®, Stokke® Nomi®, Stokke® Flexi Bath®, Stokke® Sleepi™, JetKids™ by Stokke® CloudSleeper™! Stokke

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About air brussels - partner of McCann

Air is the leading independent agency in Belgium, an exclusive partner of McCann Group. Strategic, creative irrespective of the communication channel and results focused, Air intends to give meaning to the lives of brands, their users and its employees. 

Air is committed to being a source of inspiration with a view to a more sustainable world, and an action driver for its employees, clients and partners. On the strength of this commitment, the agency has begun a B Corp certification process. It is already a ‘zero carbon’ company in terms of its own emissions and is able to neutralize the emissions of its clients’ campaign productions, through its proprietary algorithm.


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