BMW et Air laissent les Diables Rouges attendre

BMW est, comme chaque année, fière d’être le sponsor officiel des Diables Rouges. C’est ce qu’Air a choisi de mettre en avant en réalisant un film inhabituel pour la marque. Ici, pas de voitures rutilantes qui effectuent des dérapages spectaculaires … Non, juste les Diables Rouges qui attendent. Et attendent encore. Qui vous attendent.
Vous, qui gagnerez peut-être un meet & greet avec l’équipe des Diables Rouges en participant au concours BMW.

Client: BMW
Executive Creative Director : Eric Hollander
Creative Directors : Joeri Van Den Broeck/Dieter De Ridder
Associate Creative Director: Steven Janssens
Creative Team : Ruben Van Maldeghem, Han Verschaeren
Strategic Director : Dieter Riemaeker
Account Team : Ophélie Van Hagendoren, Lotte De Smedt
Radio / TV producer : Tuyen Pham
Film/Radio Production Company: Geronimo

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About air brussels - partner of McCann

Air is the leading independent agency in Belgium, an exclusive partner of McCann Group. Strategic, creative irrespective of the communication channel and results focused, Air intends to give meaning to the lives of brands, their users and its employees. 

Air is committed to being a source of inspiration with a view to a more sustainable world, and an action driver for its employees, clients and partners. On the strength of this commitment, the agency has begun a B Corp certification process. It is already a ‘zero carbon’ company in terms of its own emissions and is able to neutralize the emissions of its clients’ campaign productions, through its proprietary algorithm.


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