BMW en Air laten de Rode Duivels wachten

BMW is al enkele jaren officiële en trotse sponsor van de Rode Duivels. En dat zet Air nog eens in de verf met een atypische film voor het merk. Geen blitse wagens, donuts of gierende banden, wel de Rode Duivels die wachten. En blijven wachten. Op jou. Want wie meedoet aan de wedstrijd van BMW maakt kans op een meet & greet met de Rode Duivels.

Client: BMW
Executive Creative Director : Eric Hollander
Creative Directors : Joeri Van Den Broeck/Dieter De Ridder
Associate Creative Director: Steven Janssens
Creative Team : Ruben Van Maldeghem, Han Verschaeren
Strategic Director : Dieter Riemaeker
Account Team : Ophélie Van Hagendoren, Lotte De Smedt
Radio / TV producer : Tuyen Pham
Film/Radio Production Company: Geronimo

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About air brussels - partner of McCann

Air is the leading independent agency in Belgium, an exclusive partner of McCann Group. Strategic, creative irrespective of the communication channel and results focused, Air intends to give meaning to the lives of brands, their users and its employees. 

Air is committed to being a source of inspiration with a view to a more sustainable world, and an action driver for its employees, clients and partners. On the strength of this commitment, the agency has begun a B Corp certification process. It is already a ‘zero carbon’ company in terms of its own emissions and is able to neutralize the emissions of its clients’ campaign productions, through its proprietary algorithm.


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