Zen attitude for VOO

A few months ago, Air and VOO launched One, VOO’s quadruple play offer, with a campaign that emphasised the simplicity of the product, by showing the numerous little burnouts that people experience on a daily basis. Today, to highlight the mobile offer of One, which, when you subscribe to the Pack gives access to up to 5 mobile packages at 12 euros each, Air continues the story and offers us an ode to Zen. 

The film shows the father explaining how, even when faced with his family who spends excessively on mobile, he has finally found peace thanks to One and the low price of its mobile plans. The father plays the sitar throughout the film to illustrate his newfound peace, even if due to the size of the instrument, it’s not easy … see the results on the screen.

The campaign for the mobile offer is on TV, while billboards, radio and online highlights the promotional offer currently offered for a subscription to One. It’s all done in a very Zen style, and should be enjoyed in the lotus position, of course.


Agency: AIR

Client: VOO

ECD: Eric Hollander

Creation: Jean-Marc Wachsmann & Benoit Hilson, Hughes Legros, Paul Servaes (radio)

TV production: Tuyen Pham

Contacts:  Delphine Lenel, Nicolas de Preter, Jessica Demeer, Aude Vanstalle

Accounts: Caroline Charles, Sandra Goffin, Laura Deheem

Strategy: Charlotte Keup

Film Production: LatchoDrom

Sound: Bleu Nuit

Director: Tom Geens



VOO Radio FR 30s One

MP3 - 1.1 Mb

VOO Radio FR 30s Trio WEB

MP3 - 1.1 Mb

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About air brussels - partner of McCann

Air is the leading independent agency in Belgium, an exclusive partner of McCann Group. Strategic, creative irrespective of the communication channel and results focused, Air intends to give meaning to the lives of brands, their users and its employees. 

Air is committed to being a source of inspiration with a view to a more sustainable world, and an action driver for its employees, clients and partners. On the strength of this commitment, the agency has begun a B Corp certification process. It is already a ‘zero carbon’ company in terms of its own emissions and is able to neutralize the emissions of its clients’ campaign productions, through its proprietary algorithm.



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