Zen attitude for VOO

Zen attitude for VOO

A few months ago, Air and VOO launched One, VOO’s quadruple play offer, with a campaign that emphasised the simplicity of the product, by showing the numerous little burnouts that people experience on a daily basis. Today, to highlight the mobile offer of One, which, when you subscribe to the Pack gives access to up to 5 mobile packages at 12 euros each, Air continues the story and offers us an ode to Zen. 

The film shows the father explaining how, even when faced with his family who spends excessively on mobile, he has finally found peace thanks to One and the low price of its mobile plans. The father plays the sitar throughout the film to illustrate his newfound peace, even if due to the size of the instrument, it’s not easy … see the results on the screen.

The campaign for the mobile offer is on TV, while billboards, radio and online highlights the promotional offer currently offered for a subscription to One. It’s all done in a very Zen style, and should be enjoyed in the lotus position, of course.


Agency: AIR

Client: VOO

ECD: Eric Hollander

Creation: Jean-Marc Wachsmann & Benoit Hilson, Hughes Legros, Paul Servaes (radio)

TV production: Tuyen Pham

Contacts:  Delphine Lenel, Nicolas de Preter, Jessica Demeer, Aude Vanstalle

Accounts: Caroline Charles, Sandra Goffin, Laura Deheem

Strategy: Charlotte Keup

Film Production: LatchoDrom

Sound: Bleu Nuit

Director: Tom Geens



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Air is Belgium’s top independent agency, and the exclusive partner of McCann Group in Belgium. Strategic, creative on all touchpoints, business driven... Air brings additional meaning to the lives of brands, their users, and to its 120 employees.

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