Amnesty and Air against rape at work

On the “International safety and health at work Day”, Amnesty launches an awareness campaign that focuses on a not sufficiently known subject: the sexual harassment and rape at work. Unknown but, nevertheless, very real: according to a recent study, out of the 2000 women surveyed, 7% have already been sexually harassed at their workplace. An alarming figure that Amnesty decided to tackle with those 3 visuals shot by Operation Panda. A campaign that aims to break the silence, provide help through a green line launched by SOS Viol and remind to all those involved in the work environment that “When it’s no, it is no!”



CREDITS

Agency: Air

Brand: Amnesty International

Client: Valérie Michaux, Philippe Hensmans

Communication Manager: Valérie Michaux

Executive Creative Director: Eric Hollander

Creative Directors: Dieter De Ridder, Joeri Van Den Broeck

Creatives: Jean-Marc Wachsmann, Benoit Hilson

Account: Louis Gheysens, Pauline Heraly

Digital Project Manager: Maxime Van Santen

Photographer: Opération Panda

Graphic Designer: Maxime Douillet

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Air is the leading independent agency in Belgium, an exclusive partner of McCann Group. Strategic, creative irrespective of the communication channel and results focused, Air intends to give meaning to the lives of brands, their users and its employees. 

Air is committed to being a source of inspiration with a view to a more sustainable world, and an action driver for its employees, clients and partners. On the strength of this commitment, the agency has begun a B Corp certification process. It is already a ‘zero carbon’ company in terms of its own emissions and is able to neutralize the emissions of its clients’ campaign productions, through its proprietary algorithm.

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