AIR in the DJ booth for BMW

On May 25th, BMW organizes a private party in Carré, featuring BMW Friends Dimitri Vegas & Like Mike. In order to win tickets, people will have to prove their DJ skills.

That’s why AIR created the online game “Spin That Wheel”, in which participants are challenged to make a disk spin as much as possible. Ready to battle? Play via smartphone


Client: BMW Belux

Contact: Gert Vanhoegaerden

ECD : Eric Hollander

CD: Dieter De Ridder, Joeri Van Den Broeck

ACD: Steven Janssens

Creation: Frederik Maes, Fabio Cipriano

Digital Producer: Greg Pin

Account: Siebe Lefebure, Ophélie Van Hagendoren

Web Design: Filiz Elaerts

Development: BigSmile Agency

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About air brussels - partner of McCann

Air is the leading independent agency in Belgium, an exclusive partner of McCann Group. Strategic, creative irrespective of the communication channel and results focused, Air intends to give meaning to the lives of brands, their users and its employees. 

Air is committed to being a source of inspiration with a view to a more sustainable world, and an action driver for its employees, clients and partners. On the strength of this commitment, the agency has begun a B Corp certification process. It is already a ‘zero carbon’ company in terms of its own emissions and is able to neutralize the emissions of its clients’ campaign productions, through its proprietary algorithm.


Chaussée de la Hulpe 185 1170 Brussels – Belgium

+32 (0)2 543 06 66