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Air and Seat remove the doubts.

Air and Seat remove the doubts.

While the announcement of the arrival of the new SEAT Arona was in line with the international campaign, there was still plenty of room for some local creativity. In Brussels, tarpaulins were strategically placed over the places where there were posters. And radio spots illustrated the never-ending debate between the head and the heart, (in this case the mad desires related to the midlife crisis and the prudence born of experience), a debate solved by the purchase of the new SUV Seat Arona, the perfect compromise.

About AIR

Air is Belgium’s top independent agency, and the exclusive partner of McCann Group in Belgium. Strategic, creative on all touchpoints, business driven... Air brings additional meaning to the lives of brands, their users, and to its 120 employees.

Rue des deux gares, 122, Tweestationsstraat
1070 Brussels – Belgium