Air and Seat remove the doubts.

While the announcement of the arrival of the new SEAT Arona was in line with the international campaign, there was still plenty of room for some local creativity. In Brussels, tarpaulins were strategically placed over the places where there were posters. And radio spots illustrated the never-ending debate between the head and the heart, (in this case the mad desires related to the midlife crisis and the prudence born of experience), a debate solved by the purchase of the new SUV Seat Arona, the perfect compromise.

Seat Arona Radio FR 30s Crise.mp3

MP3 - 1.1 Mb

Seat Arona Radio FR 30s Instinct.mp3

MP3 - 1.1 Mb

Seat Arona Radio NL 30s Buikgevoel.mp3

MP3 - 1.1 Mb

Seat Arona Radio NL 30s Crisis.mp3

MP3 - 1.1 Mb

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About air brussels - partner of McCann

Air is the leading independent agency in Belgium, an exclusive partner of McCann Group. Strategic, creative irrespective of the communication channel and results focused, Air intends to give meaning to the lives of brands, their users and its employees. 

Air is committed to being a source of inspiration with a view to a more sustainable world, and an action driver for its employees, clients and partners. On the strength of this commitment, the agency has begun a B Corp certification process. It is already a ‘zero carbon’ company in terms of its own emissions and is able to neutralize the emissions of its clients’ campaign productions, through its proprietary algorithm.


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