Air and Cap48 “invent” new advertising medium to make a statement
Since Thierry lost his arm in an accident, he noticed a lot of people watch his prosthesis when he walks the streets. So he had an idea. Why can’t he use this to his personal benefit. Why not rent this prosthesis as an new advertising medium? This turned out to be a stunt for Cap48 with the simple purpose to make people aware they need to look at the person behind the handicap rather than just the handicap.
Credits
Client : Cap48
Contacts : Bénédicte Duval, Renaud Tockert
Agency : Air Brussels
ECD : Eric Hollander
CD : Joeri Van Den Broeck
CD : Dieter De Ridder
Creation : Morgane Choppinet
Creation : Toon Vanpoucke
Strategy Director : Dieter Riemaeker
Account Manager : Melissa Fastenaekels
Graphic Designer : Clara Climent
Agency AV Producer : Tuyen Pham
Production Company : Geronimo
PR Company: Whyte