This Friday, Amnesty has decided to react to “Black Friday”, the most consumption driven day of the year, to remind that today in Libya, there are still humans whom are sold. An intolerable situation where victims are African migrants and which has to stop now. Through this top top visual, Amnesty aims to sensitize, but above all to push for an urgent action. Sign the petition and help us fight this together. 


Executive Creative Director: Eric Hollander

Creation: Benoit Hilson, Jean-Marc Wachsmann

Graphic Designer: Caroline Marson

Accounts: Pauline Héraly, Chloé Pierloot

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About air brussels - partner of McCann

Air is the leading independent agency in Belgium, an exclusive partner of McCann Group. Strategic, creative irrespective of the communication channel and results focused, Air intends to give meaning to the lives of brands, their users and its employees. 

Air is committed to being a source of inspiration with a view to a more sustainable world, and an action driver for its employees, clients and partners. On the strength of this commitment, the agency has begun a B Corp certification process. It is already a ‘zero carbon’ company in terms of its own emissions and is able to neutralize the emissions of its clients’ campaign productions, through its proprietary algorithm.


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