Air and Amnesty cause the stock market to crash

For the very first time, Air joined forces with Amnesty International Luxembourg.

On this occasion, Air was asked to develop a fundraising campaign. As Luxembourg is basically all about banking, we decided to focus on the one thing all Luxembourg residents like to keep a close eye on: stock prices. The graphs, which resemble a stock market crash, symbolise Hassan’s final heartbeats and Rokshana’s final decibels, moments before their execution. The ads will appear in two Luxembourg magazines.

PS: Simon and Jonas will be graduating in a couple of months. Hint, hint.



Agency: Air

Brand: Amnesty International

Client: Virginie Magis, Stan Brabant, Marine Perrotey

Communication Manager: Virginie Magis

Executive Creative Director: Eric Hollander

Creative Directors: Dieter De Ridder, Joeri Van Den Broeck

Creatives: Simon Pyson, Jonas Van De Velde

Account: Louis Gheysens, Pauline Heraly

Graphic Designer: Maxime Douillet

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About air brussels - partner of McCann

Air is the leading independent agency in Belgium, an exclusive partner of McCann Group. Strategic, creative irrespective of the communication channel and results focused, Air intends to give meaning to the lives of brands, their users and its employees. 

Air is committed to being a source of inspiration with a view to a more sustainable world, and an action driver for its employees, clients and partners. On the strength of this commitment, the agency has begun a B Corp certification process. It is already a ‘zero carbon’ company in terms of its own emissions and is able to neutralize the emissions of its clients’ campaign productions, through its proprietary algorithm.


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