Air and Amnesty cause the stock market to crash
For the very first time, Air joined forces with Amnesty International Luxembourg.
On this occasion, Air was asked to develop a fundraising campaign. As Luxembourg is basically all about banking, we decided to focus on the one thing all Luxembourg residents like to keep a close eye on: stock prices. The graphs, which resemble a stock market crash, symbolise Hassan’s final heartbeats and Rokshana’s final decibels, moments before their execution. The ads will appear in two Luxembourg magazines.
PS: Simon and Jonas will be graduating in a couple of months. Hint, hint.
Brand: Amnesty International
Client: Virginie Magis, Stan Brabant, Marine Perrotey
Communication Manager: Virginie Magis
Executive Creative Director: Eric Hollander
Creative Directors: Dieter De Ridder, Joeri Van Den Broeck
Creatives: Simon Pyson, Jonas Van De Velde
Account: Louis Gheysens, Pauline Heraly
Graphic Designer: Maxime Douillet