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Air and Amnesty cause the stock market to crash

Air and Amnesty cause the stock market to crash

For the very first time, Air joined forces with Amnesty International Luxembourg.

On this occasion, Air was asked to develop a fundraising campaign. As Luxembourg is basically all about banking, we decided to focus on the one thing all Luxembourg residents like to keep a close eye on: stock prices. The graphs, which resemble a stock market crash, symbolise Hassan’s final heartbeats and Rokshana’s final decibels, moments before their execution. The ads will appear in two Luxembourg magazines.

PS: Simon and Jonas will be graduating in a couple of months. Hint, hint.

 

CREDITS

Agency: Air

Brand: Amnesty International

Client: Virginie Magis, Stan Brabant, Marine Perrotey

Communication Manager: Virginie Magis

Executive Creative Director: Eric Hollander

Creative Directors: Dieter De Ridder, Joeri Van Den Broeck

Creatives: Simon Pyson, Jonas Van De Velde

Account: Louis Gheysens, Pauline Heraly

Graphic Designer: Maxime Douillet

About AIR

Air is Belgium’s top independent agency, and the exclusive partner of McCann Group in Belgium. Strategic, creative on all touchpoints, business driven... Air brings additional meaning to the lives of brands, their users, and to its 120 employees.
www.aironair.be/

AIR
Rue des deux gares, 122, Tweestationsstraat
1070 Brussels – Belgium