A is for Air. S is for Stokke.
Y is for Yoyo. Z is for Zebra.
The YOYO stroller from Stokke is back as a city icon, this time with a bold new look.
For years, parents have loved it because it is small, easy to use, and practical. Now the YOYO is not only for families, it also follows fashion trends. It feels as stylish as a designer bag and becomes a real fashion accessory.
Many strollers talk about safety and comfort. Stokke already has these things, so the brand is choosing a new direction. The idea is simple: put style first and make the stroller something parents want to show off, just like a handbag.For this collection named The Wild Collection, two star prints make their debut:
leopard and zebra. Iconic patterns that transform the stroller into a bold style statement.
And so are the ads. Gone are the expected campaigns with smiling babies: instead, the spotlight turns to an art direction inspired by fashion editorials. The visuals echo the pages of glossy magazines while keeping a playful nod to children’s books, those where you learn the alphabet with animals. And yes! Z is for Zebra.
The communication strategy is designed like a true fashion campaign. Editorial films, curated content, and collaborations with lifestyle influencers: every touchpoint builds an inspiring universe. The YOYO is no longer experienced as a simple practical tool, but as an extension of the parents’ identity.
Credits
Client : Stokke®
Agency : Air Brussels
CD : Air Creative Council
Creation : Edouard Counce, Anouk Lemm
Strategy : Michelle Defooz
Design : Edouard Coune
Motion Design : Boris Delire
Client Manager : Pauline Heraly
TV producer : Bérengère Lurquin
Production : ILA
Directors: Studio Alfons Meyer
Photographer: Anton Fayle
Extra footage : Sasha Ferri