81 finalists announced for the IMC European Awards 2016

AIR is finalist with the VISITBRUSSELS campaign in 3 categories

81 finalists have been selected in this year’s IMC European Awards for Integrated Marketing Communications, representing 31 agencies from 5 countries. All finalists are winners of national integrated marketing competitions. Ireland is leading with 25 finalists, followed by Czech Republic (18), Belgium (16), Italy (11) and United Kingdom (11).
Outstanding finalists are Guns or Knives (Ireland) with 14 nominations – 5 for Hailo Drive For Equality, 4 for Orchard Thieves Launch, 3 for Hailo 3rd Birthday and 2 for It's Your Call and BBDO (Belgium) with 7 nominations – 3 for Lidl Blend Test, 2 for The Write Thingand 2 for Personal Billboards.

IMCC Chairman, Ondrej Gottwald, said, “I am really grateful for the agencies’ highinterest in the IMC European Awards and the high number of entries during my chairmanship. I am delighted that our industry is doing well across Europe. Beside the commercial campaigns, I highly value campaigns with positive social impact. I really like to see that these campaigns are recognised and rewarded by industry professionals.”    

According to IMC European Awards Chair, Renate Vogt, „The jury has had a tough job judging more than 100 cases of the best work fromall member countries. The quality overall was very good with some completely different cases in the categories. We have seen  extremely creative cases for retail and automotive which were clearly different from the usual ones and some cases based on an extremely good strategy and excellent execution in all categories. Some cases, however, missed solid results in relation to the objectives.“

The first round selection was made by a jury panel made up of 45 leading industry professionals across Europe. The second round jury, comprised of IMCC Council member representatives, took place in Naples on 23 September. This year’s winners will be announced in December.


About IMCC
The IMCC represents the integrated marketing communications agencies and agency associations in Europe. It acts as a central source of information for the industry and assists in the development of the reputation and professionalism of the industry across Europe by focusing on fourkey areas: best practice, lobbying, recognition by way of a reputable Awards competition, the IMC European Awards and education through the IMCC International Diploma. For more information, visit www.imcceurope.com.

About AIR

Air is Belgium’s top independent agency, and the exclusive partner of McCann Group in Belgium. Strategic, creative on all touchpoints, business driven... Air brings additional meaning to the lives of brands, their users, and to its 120 employees.
www.aironair.be/

AIR
Rue des deux gares, 122, Tweestationsstraat
1070 Brussels – Belgium